RBN Global Travel – From Offline Travel Deals to a Fully-Booked Online Business
RBN Global Travel chose LapaOne to build a modern booking-focused website with strong SEO and PPC strategies that drive consistent travel enquiries online.
Overview
Client: RBN Global Travel
Industry: Travel & Tourism
Target Market: India + Global Travelers (Dubai, Bali, Maldives, Thailand & More)
Agency: LapaOne – Digital Marketing, Design & Web Development Agency
Duration: 4 Months (Ongoing Growth)
When RBN Global Travel Met LapaOne
RBN Global Travel has been helping travellers explore the world with well-planned holiday packages. But most enquiries came through phone calls, referrals, or offline travel agents.
They needed something bigger — a digital platform that could:
✔ Showcase tour packages beautifully
✔ Build trust instantly
✔ Generate real enquiries online
✔ Compete with established travel brands
That’s when they partnered with LapaOne.
The Core Challenge
Even with strong travel expertise, their digital presence was not driving sales.
No modern, conversion-focused website
Low or no search visibility
No structured PPC campaign
No lead tracking (WhatsApp or calls)
Heavy competition in the travel niche
They needed a complete online growth engine — not just a website.
What We Built for Them
LapaOne created a digital ecosystem that converts visitors into travellers.
1. Web Design Tailored for Bookings
Premium destination visuals
Category-based tour packages (Dubai, Bali, Maldives, Thailand…)
Strong WhatsApp + Enquiry CTA on every page
Trust signals (testimonials, package details, highlights)
Mobile-first UI for Indian travellers
2. Conversion-Ready Web Development
WordPress CMS for easy package updates
Dynamic package pages with pricing + itinerary
Fast mobile performance optimisation
Secure hosting & scalable structure
Integrated WhatsApp + lead tracking
3. SEO for High-Intent Travel Searches
Keyword strategy like “Dubai Tour Packages from India”,
“Affordable Bali Honeymoon Packages”, “Maldives Couple Trip India”Destination landing pages + travel blogs
On-page & technical SEO + schema
Local SEO (Google Business Profile optimisation)
4. PPC Campaigns That Generate Leads
City + PAN India Google Ads campaigns
Dedicated campaigns for Dubai, Bali, Maldives, Thailand
Conversion tracking (WhatsApp, calls, forms)
Reduced CPL through negative keywords + optimisation
Retargeting for site visitors who did not enquire
The Final Outcome
| Metric | Before LapaOne | After LapaOne |
|---|---|---|
| Monthly Leads | Low & Untracked | 3X Increase |
| WhatsApp Enquiries | Not Tracked | Daily High-Intent Leads |
| Organic Traffic | Almost None | +140% Growth in 4 Months |
| Mobile Speed | 55 Score | 82 Score |
| PPC Cost Per Lead | High | 45% Reduction |
Tech + Marketing Stack We Used
| Category | Tools |
|---|---|
| Development | WordPress, Elementor, Secure Hosting |
| Design | Figma, Adobe XD, Custom Icons |
| SEO | Google Search Console, ScreamingFrog, Yoast |
| PPC | Google Ads, GA4, Conversion Tracking |
| Lead Tracking | WhatsApp + Calls + Form Tracking |
Client Review
“We started receiving real enquiries within days. The website works like a sales machine for us now. Amazing experience with LapaOne.”
– Team RBN Global Travel
The Outcome in One Line
RBN Global Travel now owns a booking-focused digital platform that consistently generates travel leads from India.
Summary
RBN Global Travel wanted to expand beyond offline travel referrals and build an online revenue engine. LapaOne redesigned and developed a booking-focused website, improved their SEO visibility, and launched high-intent PPC campaigns. Result? The travel company now generates consistent daily enquiries through WhatsApp, forms & landing pages, scaling their bookings like a digital-first business.
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